The Sour Grapes of Wrath Have No Place in Marketing

For the past several months, the team at Elevate Partners has been working on developing a fun new series of wine tasting events designed to profile lesser known wine regions while raising funds to benefit local chari...

By Valerie Pressley

How many times have we heard the phrase, “Well, not to get too clinical, but...”? The term “clinical” connotes something which has a deeper level of meaning or knowledge than is necessary to our existence—topical is relevant and ok, clinical is scie...

by Chris Donahue and Valerie Pressley

One thing the New Year forces us to do is to re-evaluate the nooks and crannies of our lives that have gone unattended, reflect on past challenges, and resolve to make changes for the better. In business, it provides an opportunity...